Revisiting the research question

Original Question: Do Millenials experience a similar emotional connection between their curated physical music collections and music curated using streaming services?

• How to measure an emotional connection?

  • By Emotional connection → attachment

/ - / to be refined in something that can be more explicitly measured; improve wording

Updated Question: Do Millenials have the same relationship with their curated physical music collections as they do with music curated using streaming services?

Revisiting the goal

Old goal submission: Based on existing literature, collectors feel very strongly about their physical possessions even at a time where artefacts tend to become digital. I want to compare the emotional relationship of music consumers with their physical music collection and online streaming playlists to establish if going forward, technology can bridge that emotional connection gap.

/ - / needs more elaboration

• Observation during discussion with supervisor: Compare relationship instead of emotional relational

New goal submission: Based on existing literature, collectors feel very strongly about their physical possessions even at a time where artefacts tend to become digital. I want to see how Millenial music lovers relate to the music they stream in comparison to how they relate to their music collected in physical storage (CDs, vinyls, etc.). I want to collect data to compare usage (frequency and context), longevity (listening patterns or preference over time, discovery and sharing habits), curation (organisational structure/playlists and personal signification).
I want to glean the Millenials overall satisfaction with both ways of accessing music and gain insight to establish if going forward, technology can bridge any relationship gap.

TL;DR

What do we measure and how

• Usage
• Longevity
• Curation
• Satisfaction

→ use clear barometers of comparison

Looking at parallel research

I brough up the following article to remove any doubt that the research I propose still is original and distinctive even if similar or parallel observations have been made by others.

Article: Ng, J., & Yew, J. (2017). Why download when you can stream? The experience of collecting music in the streaming age. ACM International Conference Proceeding Series, Part F129310, 28–33. https://doi.org/10.1145/3077343.3077346

Gathering further data

Spotify data

Explore my own date If personal information is there, isolate what I would and request that only Use as a step preceding the interview Instruction to request and sufficient notice Part of the debrief

Data gathering methods

Received comment regarding initial plan: This is a lot for the time frame available

• Survey (<100 >400)

  A questionnaire is any written set of questions, while a survey is both the set of questions and the process of collecting, aggregating, and analyzing the responses from those questions. https://www.surveymonkey.com/mp/survey-vs-questionnaire/

• Interview (5-8 people)

Aiming for confidence rate <70 (80%)

• Put in the details of the sample calculator

Questions raised

INVESTIGATORS’ QUALIFICATIONS, EXPERIENCE AND SKILLS

• Who carries the research procedures
• Qualifications

ETHICS FORM

• whatis missing? (contact details, email address)

QUESTIONNAIRE

--> it is really a survey Make the below part of the questionnaire survey and not the informed consent

You are invited to participate further in the research study beyond this questionnaire survey. If you desire to do so, please provide your contact details below. We will not share information about you to anyone outside of the research team. Your responses and your participation to the current questquestionnaire survey ionnaire will remain anonymous.

Name / Email address:

To do before final plan submission

• Spotify data exploration

• Screen Time data

  • Check Apple and Android ways to look at most used apps; frequency; time spent on

• Provide clear definitions

  • collections, curation
  • possession and ownership
  • streaming service
• Measurement Methods